Do you know your target group?
Do you know how the group lives and what it buys?
Demand-oriented product and product-range orientationbased on qualitative and quantitative target-group research and the HML World of Culture.
Active in target-group research since 1970
The multi-dimensional methodology developed by Dr. Leichum
Since 1970, we have been providing customers from all sectors of the lifestyle, textile, garment, accessories and shoe industries with regularly collected information on their respective target groups’ buying behaviors and lifestyles.
Consultation based on market research
Turning market opportunities into success
In order to successfully tackle today’s markets, you need to know and consistently use the lifestyle and behavior patterns of consumers and brand and product users as well as their preferences.
