Company profile

Foundation as a business-consulting firm

Handelsmarketing Dr. Leichum GmbH (HML)

Partner and Managing Director:
Dr. Hans Leichum

HML Modemarketing Dr. Leichum & Partner GmbH

Partner and Managing Director:
Dr. Ulla Ertelt
Business Economist

Clients and customers:

  • all sectors of the lifestyle, textile, garment, accessories and shoe industries, preliminary stages and manufacturers
  • retailers, specialized retailers, chain stores, mail-order companies
  • verticals
  • buyers’ associations

Dr. Ulla Ertelt – Personal data

  • 2010/11 Lectureship University of Applied Siences Frankfurt am Main
  • Since 2005: President of DEUTSCHES MODE - INSTITUT (DMI)
  • 1994: takeover of HML-Modemarketing
  • Since 1991: consultant for the clothing industry
  • Responsible for industrial collections in Italy and Germany
  • Two years of stagiaire at Chloé with Karl Lagerfeld in Paris, France
  • Training as a fashion designer in Paris
  • Doctorate on an economic-statistical topic
  • Studied Business Sciences in Munich and Gießen, Germany, as well as in Paris, France; majors: statistics, marketing and business-cycle theory
  • Short vocational training as an industrial seamstress