Company profile

1970
Foundation as a business-consulting firm

1980
Handelsmarketing Dr. Leichum GmbH (HML)

Partner and Managing Director:
Dr. Hans Leichum

1994
HML Modemarketing Dr. Leichum & Partner GmbH

Partner and Managing Director:
Dr. Ulla Ertelt
Business Economist
Designer

Clients and customers:

• all sectors of the lifestyle, textile, garment, accessories and shoe industries, preliminary stages and manufacturers
• retailers, specialized retailers, chain stores, mail-order companies
• verticals
• buyers’ associations

Dr. Ulla Ertelt – Personal data

• 2010/11 Lectureship University of Applied Siences Frankfurt am Main
• Since 2005: President of DEUTSCHES MODE - INSTITUT (DMI)
• 1994: takeover of HML-Modemarketing
• Since 1991: consultant for the clothing industry
• Responsible for industrial collections in Italy and Germany
• Two years of stagiaire at Chloé with Karl Lagerfeld in Paris, France
• Training as a fashion designer in Paris
• Doctorate on an economic-statistical topic
• Studied Business Sciences in Munich and Gießen, Germany, as well as in Paris, France; majors: statistics, marketing and business-cycle theory
• Short vocational training as an industrial seamstress