The HML 3D Approach

Integrated market research and consultation

Basis: market research quantitative and qualitative target-group research Basis: market & trend monitoring qualitative findings
Market trends
Analyses of target-group lifestyles		 Buying behavior
Long-term target-group research		 Fashion trends
Fashion trends per target group/seasons
Preferences of merchandise groups
Preferences of price classes
Target group lifestyles		 Total expenses per month in relation to the merchandise groups Material
Color
Silhouette

Demand-oriented optimization of merchandise groups / price groups / price-level layout per target group
Demans-oriented optimization of collection layout and shops
Supply per target group
Trend-oriented optimization of the creative collection layout per target group
Basis for defining the
demand-based and trend-adequate collection / product range per target group