Analyses of Target-Group Lifestyles

Analyses of Target-Group Lifestyles

Get to know your target group better:
how large is it, how old are its members, what is their lifestyle, what characterizes
the target group, what do its members buy when, where, and what for.
Integration of 102 features and values

Qualitative features Quantitative features



Buying behavior/
basket of commodities

  • Lifestyle
    How does the target group behave? How do its members live? What do they do in their leisure time? etc.
  • Buying behavior
  • Purposes of use
  • Brand preferences
  • Distribution channels/ buying locations
  • Criteria of the cultural environments based on HML/Sinus
  • Media behavior
  • Architecture and design
  • Demographic features
  • Spending behavior
  • What does the target group buy? When? Where? How much? How often?
  • Which brands do its members know?
  • Sizes of clothes