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HML-Lifestyle-/Culture worlds
Our qualitative lifestyle research answers all your questions about consumers’ needs and motifs. For this, the unique HML Target-Group System offers almost limitless analysis options.
- characteristics of demographic
- clothing style
- wearing behavior
- shopping behavior
- brand awareness
- Lifestyles
- values worlds
- Communication
- architecture / home living culture
Your individual questions can be included in the system. Evaluations may be based on any criteria of the HML Target-Group System.