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HML-Lifestyle-/Culture worlds

Our qualitative lifestyle research answers all your questions about consumers’ needs and motifs. For this, the unique HML Target-Group System offers almost limitless analysis options.

  • characteristics of demographic
  • clothing style
  • wearing behavior
  • shopping behavior
  • brand awareness
  • Lifestyles
  • values ​​worlds
  • Communication
  • architecture / home living culture

Your individual questions can be included in the system. Evaluations may be based on any criteria of the HML Target-Group System.