Market-Research Layout

Dates We conduct four surveys per year: in February, June, August and December.
Samples We conduct 1800 “in-home” interviews in accordance with representative samples.
Interviewers 300 qualified interviewers have the interviewees show them their purchased merchandise and, if available, the receipts.
Questions We ask: What did you buy when, where, why and for what price?

The consumers classify themselves into categories based on the questions of the psychologial test.

                                                      Result: Target-Group Die