- Home
- >
- Market Research
- >
- Collection Method
- >
- Market Research Layout
Market-Research Layout
Dates | We conduct four surveys per year: in February, June, August and December. |
Samples | We conduct 1800 “in-home” interviews in accordance with representative samples. |
Interviewers | 300 qualified interviewers have the interviewees show them their purchased merchandise and, if available, the receipts. |
Questions | We ask: What did you buy when, where, why and for what price? |
The consumers classify themselves into categories based on the questions of the psychologial test.

Result: Target-Group Die