Lifestyle Studies

Our qualitative lifestyle research answers all your questions about consumers’ needs and motifs. For this, the unique HML Target-Group System offers almost limitless analysis options.

  • characteristics of demographic clothing style
  • wearing behavior
  • shopping behavior
  • brand awareness
  • lifestyles
  • values ​​worlds
  • communication
  • architecture / home living
  • culture

Your individual questions can be included in the system. Evaluations may be based on any criteria of the HML Target-Group System.