2B | Modern Woman

2B | Modern Woman

Goes with seasonal trends if they match her style.
Types can be casual, feminine, formal.
The quality-price ratio is important for her buying decision.
She has more wishes than money.
Over-average per-capita expenses.

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2,59 million women = 7%

Brands: s.Oliver, edc, Esprit, Zara, Street One, Levis, Orsay, Mango, Tommy Hilfiger, Massimo Dutti