The Target Groups in the Die

Desciption of the target groups

Please click a target group identification to select a description

Higher market women 3A Higher market women 1A Higher market women 2A Higher market men 3A Higher market men 2A Higher market men 1A Middle market women 3B Middle market women 2B Middle market women 1B Middle market men 3B Middle market men 2B Middle market men 1B Price market women 3C Price market women 2C Price market women 1C Price market men 3C Price market men 2C Price market men 1C

3A | Sophisticated classic

Prefers a classic - elegant - sporty style that is most demanding. Quality, style, good workmanship and comfort in front of fashion-date.

Expenditure per capita is above average.

Profile

4.21 million women = 12%

Brands: Bogner, Boss Woman, Luisa Cerano , Marc Cain, Sportalm,van Laak , Cambio, Strenesse , Armani, Airfield , Windsor, Peter Hahn, Max Mara, Basler

2A | Business - Women

Fashion trends she sets to their individual style. She is very sophisticated, elegant- feminine - sporty. Clothing emphasizes the personal touch. Must represent.

Expenditure per capita is significantly higher than average.

Profile

2.23 million women = 6%

Brands: Patrizia Pepe, Alice and Olivia, Max&Co , Sandro, Maje, Zadig & Voltaire, Moncler, Jbrand, Mother, Schumacher, Hugo, Burberry Brit

1A | Avantgarde

Fashion is part of her personality, her lifestyle. She may realize the striking, the unusual.

Expenditure per capita is above average.

Profile

0.60 million women = 2%

Brands: Miu Miu, Hugo, Hugo, ACNE

3A | Sophisticated classic

Prefers a classic - elegant style that is most demanding. Quality, style, good workmanship and comfort in front of fashion-date.

Expenditure per capita is above average.

Profile

2.91 million men = 9%

Brands: Boss, Joop, Windsor, Gant

2A | Business - man

Fashion trends, he sets to his individual style. He is very sophisticated, elegant and sporty. Clothing emphasizes the personal touch. Must represent.

Expenditure per capita is significantly higher than average.

Profile

2.37 million men = 7%

Brands: Hugo Boss, Drykorn, Strellson, Rene Lezard

1A | Avantgarde

Very small part, fashion is part of his personality, his lifestyle. He may realize the striking, the unusual.

Profile

0.11 million men < 1%

Expenditure per capita is above average.

Brands: trend labels

3B | Modern Classic

Preferably, a modern sports to refined-elegant style with comfort. (Figure problems) It seeks to high- quality at reasonable prices.

Expenditure per capita is on average.

Profile

6.55 million women = 18%

Brands: Gerry Weber, Betty Barclay, Brax , Hauber, Esprit, Cecil, Tchibo, Jack Wolfskin, Mac, Angels, Olsen, Toni Dress, Ribkoff , Bonita, Marc O‘Polo , Jake‘s , Frank Walder, private labels of the retailers

2B | Modern Women

Go with the season's trend, if it fits their style. It is casual, feminine to formal, depending on the type. Quality - price ratio for the importance of her purchase decision.

Expenditure per capita is above average.

Profile

2.59 million women = 7%

Brands: s.Oliver, edc, Esprit, Zara, Street One, Levis, Orsay, Mango, Tommy Hilfiger, Massimo Dutti

1B | Fashion-conscious women

Fashion trends she does with enthusiasm, young and provocative, girly, she plays with fashion. Fashion and price go before quality.

Expenditure per capita is below average.

Profile

2.57 million women = 7%

Brands: Zara TRF, Topshop, COS, C.Elliot, Maison Scotch, Levis, Nike, Rag & Bone, H&M, QS, Diesel, Mango, Paul&Joe’s sister

3B | Modern Classic

Preferably, a sporty, modern classic, elegant and refined style with comfort. (Figure problems) He is looking to high- quality at reasonable prices.

Expenditure per capita is on average.

Profile

7.08 million men = 21%

Brands: Daniel Hechter, Bäumler, Bugatti, Brax, März

2B | Modern Man

Go with the season's trend when it suits his style. He is casual to formal, depending on the type. Quality / price ratios important for its purchase.

Expenditure per capita is above average.

Profile

3.06 million men = 9%

Brands: Esprit, Tom Tailor, Tommy Hilfinger

1B | fashion-conscious men

Fashion trends he does with enthusiasm, young and provocative, he plays with fashion. Fashion and price go before quality.

Expenditure per capita is below average.

Profile

1.64 million men = 5%

Brands: Diesel, Holister, Replay, Boss Orange

3C | ordinary consumer

Preferably, a contemporary and wearable fashion, because she wants to wear their clothes even in the next year. She is looking for quality at the lowest possible prices.

Expenditure per capita is below average.

Profile

6.56 million women = 18%

Brands: C & A, KIK, Witt Weiden, Adler, private labels, mail order

2C | Casual woman

Appropriate, young style. Fashion-oriented. She is practically, active and open. Price and fashions go before quality and style.

Expenditure per capita is below average.

Profil

4.25 million women = 12%

Brands: Takko, Kik, Ernsting‘s family, Primark, C&A, Otto, Bon Prix, H&M, Clockhouse

3C | ordinary consumer

Preferably, a contemporary and wearable fashion, he would like to wear his clothes even in the next year. He is looking for quality at the lowest possible prices.

PExpenditure per capita is below average.

Profile

6.85 million men = 20%

Brands: C & A, private labels, mail order

2C | Casual man

Appropriate, young style. Fashion-oriented. He is practically, active and open. Price and fashions go before quality and style.

Expenditure per capita is below average.

Profil

2.93 million men = 9%

Marken: H & M, Jack & Jones, Lerros, private labels, jeans labels

1C | Jeanstype

They prefer a casual, sporty and trendy style of dress. Their behavior is orientated on the peer group and to try out.

Expenditure per capita is significantly below than average.

Profile

2.73 million women = 8%
5.37 million men = 16%

Brands: hip jeans brands, H & M, Pimkie, Vero Moda, Clockhouse, Primark, Energy, Adidas, Puma